Start a Business that Focus on the Baby Boom

Andy Grimm, a former marketing, business development and product development executive for a major health insurer, takes the leap into the home care franchise business.

Why a home care business? Grimm knew there was a big opportunity in the business of providing home-based care assistance to seniors because that industry was expected to swell dramatically in coming years. When asked if Grimm was concerned about starting a business during the current economic climate, he said, “Recessions are opportunities and times when things change, so succeeding is about adjusting to new industries.”

He opened a franchise of Home Care Assistance in April 2010. The firm reached $1 million in revenue after just 15 months.

Grimm’s background of working with long-term care insurance products gave him the insights into what seniors want when they need extra help around the house.

After some due diligence, Grimm found that a Home Care Assistance franchise meets the criteria he was looking for in providing non-medical care; ranging from cooking and cleaning to transportation for medical appointments.

“I’m big on focusing and doing one thing well,” Grimm said. “What we do is an in-home alternative to nursing homes or assisted living.”

Unlike many senior home care business models, Home Care Assistance focuses on live-in, full-time providers. When families call seeking a relatively low level of assistance, Grimm often recommends other alternatives that specialize in providing help for a few hours a day.

“The generation of people living into their 90s and even the 100s, those people need one-on-one care in a lot of cases,” Grimm said. “Facilities mean shared caregivers.”

And Grimm knows that his generation, the Baby Boomers, is going to want customization and specialization when it needs extra help.

“They can get that with staying at home,” he said. “This allows more control and customization. People don’t want to leave their home, the place where their memories are and where their possessions are.”

Having a live-in caregiver allows for deeper bonds and relationships, Grimm said. And since Home Care Assistance was founded by a pair of geriatric psychologists, a big focus of all plans is establishing balanced care that addresses both mental and physical needs.

Grimm’s biggest surprise when starting his Home Care Assistance Franchise, “I didn’t realize how personally rewarding it would be,” he said.

Read the full article on Home Care Business Has Seen Meteoric Growth

When you’re ready to learn more about the booming home care business, call Jack Johnson, V.P. of Franchising 702-204-1436.

Take the first steps to becoming a Home Care Assistance owner today. Envision limitless opportunities in the senior care industry.  Call us today at 702-204-1436.