Buying a franchise is a popular way to start a business. But before you buy a franchise, you need to make sure that the franchise is a viable business and that you will be able to work well within that franchise’s organization. Interviewing franchisees is an important step of the franchise investigation process because of the light it will shed on the franchise’s operations and on the franchisor.

Ask questions before investing in a franchise:

1. What is the Franchise’s reputation?

Companies with high name recognition, a registered trademark, and an established reputation for quality products are likely to draw more customers. Be sure to check with the Better Business Bureau to see what kind of complaint record the company has.

At Home Care Assistance, we’ve been building senior care businesses for over 11 years. Home Care Assistance franchise is honored to have been recognized as a top 50 franchise across all industries for franchisee satisfaction. This award is given to the 50 organizations in which feedback from 100% of franchise owners was extremely positive. Our high franchisee satisfaction index score is a weighted average of positive responses by franchisees to Franchise Business Reviews standard Satisfaction Survey. Only 50 companies with the highest overall scores can call themselves Franchise 50 Award Recipients.

2. Describe the Support Franchisee’s Receive

What kind of support are you going to get from the folks at the central office? Does the franchiser provide training for you and/or your employees? How much and what’s covered in the training? Will you be ready to compete with local competitors when your doors open? Ask questions, examine training materials, and test what kind of support you’re going to get.

At Home Care Assistance we have spent a lot of time and energy building what we believe is the best service model in the industry. Our stores consistently perform well and attract more long-term client cases than anyone else. Because of this we also attract a great number of qualified caregivers who are looking for work in a rewarding environment. We want to ensure that only the best caregivers are selected for each client case and that our service standard is upheld in each franchise location.

This is why we mandate that each new franchisee and their team take part in a full training session at our headquarters in Palo Alto, California . Here you will meet our founders and the very team that you will be working with on a day to day basis for support.

3. A Growing Franchise and Market is Key

As a franchise organization grows, it means more name recognition for you. On the other hand, a franchise that is growing too quickly may not have the time or resources to provide you with the attention and support you need to make your franchise a success. Find out about the company’s current growth rate and plans for future growth and add that into your equation before buying.

Home Care Assistance serves the aging baby boom generation and the pre-seniors who care for them. This market is by far the fastest growing population of the decade. North America ’s senior population is expected to double within 30 years and grow for at least the next 50 years. In-home senior care is a much-needed service. Still in its youth, the senior care industry continues to provide a valuable service to an under-served market.

We are careful and strategic when growing our franchise markets. Home Care Assistance will not award a territory unless it is positioned for accelerated growth and sustainable high earnings. We have turned the cookie-cutter franchise territory model on its head; instead, we work with you on a personalized basis to customize a territory that suits your skill set, preferences and expansion plans.

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Take the first steps to becoming a Home Care Assistance owner today. Envision limitless opportunities in the senior care industry. Call us today at 702-204-1436.

In a study issued by the Franchise Business Review, a national market research firm that performs independent research of franchisee satisfaction, released its current review on the senior care franchising sector. Their conclusion: the industry continues upward in popularity—for both franchise owners and consumers. In the past two years, The Franchise Business Review reports seeing the number of senior care companies grow, and will continue to see franchisee satisfaction in the sector go up.

Here are some conclusions drawn from the review:

The senior care sector consistently scores well on the Franchise Business Review’s franchisee satisfaction surveys and that’s largely because of the “pros” that the sector provides—both in terms of lifestyle and financial rewards. Senior care is one of the few industries that combines a “feel good” service offering with attractive economics.

Senior care provides relative scheduling flexibility, once your business is established and you have the right employees in place. It continues to grow and prosper despite what’s going on in the world economy. For all of these reasons and more, senior care is one of the most profitable sectors.

The biggest “pro” for the senior care sector is that franchisees have the opportunity to develop strong ties to their communities and their clients.

Franchises, like Home Care Assistance, are adding specialty programs like “Healthy Longevity with Balanced Care”, “Recovering at Home After the Hospital”, “Caregiver Stress Resources”, and “Effective Recovery from Stroke” to it’s model, which has become increasingly popular with both clients and franchisees.

“While running a senior care business requires empathy and people management skills, it does not necessarily require healthcare experience. Executives say their franchisees have a variety of backgrounds and expertise—not always in healthcare. However, they bring strong skills in networking, marketing, and operating a business.” Source: Franchise Business Review.

Apart from personal or professional backgrounds, franchisees in any sector must be comfortable following the franchise model. The Home Care Assistance business model allows:

Franchisees to grow quickly

Build effectiveness

Achieve the long-term success they desire

Most senior care franchises offer small territories that help the franchisee create a stable small business. Our franchise model is aimed at building $10M businesses by focusing on the best clients, accessing every marketing channel and providing systems and support at every level of operations.

To get involved in our franchising effort, go to http://www.hcafranchise.com or call Jack Johnson, V.P Franchising at 702-204-1436.

Our franchise owners have greatly benefited from Jack Johnson’s experience and abilities to create unparalleled, exclusive territories that are typically the most attractive in senior care.

So you’re thinking of investing in a franchise, but don’t know where to start? There are many reputable companies using the franchise model. The ones that have mastered their franchising strategy and benefiting from strong consumer trends are the ones to study.

Paul Segreto, President and CEO of FranchiseEssentials, a franchise management, marketing and development consulting firm, says there are five primary areas to weigh when researching franchise investments:

Leadership – Capitalization – Demand for product or service – Unit economics/profitability – Relative initial investment

Experts agree that potential franchisees should also talk to existing franchisees to find out things like: Are they happy with the company? Are they buying additional franchises or territories? Would they would make the same investment again?

Banks who offer business loans to franchisees are a good resource for information. Ask if they have had good experiences with the franchisees and franchisors?

“In today’s economy, more and more banks are looking at the franchisor’s strength”, Segreto says. “Making sure the franchisor is creditworthy is just as important as the determining the franchisee’s financial capabilities”, he adds.

If you are researching the senior home care industry, take a look at Home Care Assistance. Here’s how we measure up to Segreto’s primary areas:

Leadership – In 2002 Dr. Johnson and Dr. Johnson founded Home Care Assistance, a home care company that provides unparalleled Home Care services to seniors, rooted in the fundamentals of the longest living people on earth. Drs. James and Kathy Johnson opened their first pilot office in the San Francisco Bay Area and had gross billings of $780,000 in its first year of operations. Read more about Home Care Assistance’s Leadership.

Relative initial investment and Capitalization – Our initial franchise fee is $20,000 for a territory up to 150,000 residents and you have the opportunity to purchase additional territories at a significant discount, making our franchise fee the most cost-effective per population available!

Demand for product or service – Our emphasis on ‘white glove’ service has appealed to the affluent older adult who prioritizes quality and service over price. We attract and retain a higher quality of client, unlike other agencies that compete against each other on price. We provide the best caregivers, hands-on service and ongoing re-assessments and quality assurance that our competitors cannot match. Our model is proven in the success of our franchisees; our average invoice is triple the industry average.

Unit economics/profitability – Our business model allows our franchisees to grow quickly, build effectiveness, and achieve the long-term success they desire. Most senior care franchises offer small territories that help the franchisee create a stable small business. Our franchise model is aimed at building $10M businesses by focusing on the best clients, accessing every marketing channel and providing systems and support at every level of operations.

Join Home Care Assistance for our ‘Secrets of Success’ Franchising Webinar on May 17th at 10AM Pacific / 1PM Eastern. Learn more about our unique business model, explore the exciting opportunity in home care.  Space is limited so register today to reserve your spot. RESERVE YOUR SPOT!

Source:  TheStreet.com

To get involved in our franchising effort, go to http://www.hcafranchise.com or call Jack Johnson, V.P Franchising at 702-204-1436.

Home Care Assistance’s dedication to extensive industry research and reputation for going above and beyond to meet clients’ needs has propelled the company to the forefront of the senior care industry and, as a result, has continuously landed them in media headlines, both locally and nationally.

Home Care Assistance might be in the senior care industry, but the processes and strategy behind its business model are as fresh and dynamic as those found anywhere in business. Source: Small Business Opportunity

Home Care Assistance stays at the forefront of technology by implementing Google Apps across the company, which provided franchise owners simple, powerful communication and collaboration tools to help streamline setup and day-to-day operations. Productivity skyrocketed as “virtual” teammates shared project plans, spreadsheets and documents such as site visits and client reports.

Learn how James and Kathy Johnson, the founding couple, opened their first pilot office in the San Francisco Bay Area and had gross billings of $780,000 in its first year of operations. During the webinar, you will learn about our unique business model, explore the exciting opportunity in home care and hear about the common questions of prospective franchisees.

Join Home Care Assistance for our ‘Secrets of Success’ Franchising Webinar on May 17th at 10AM Pacific / 1PM Eastern.

Space is limited so register today to reserve your spot.

RESERVE YOUR SPOT!

We’ll share our online secrets that’s made us the most successfully search-engine optimized, advertising-intensive franchise in North America. You’ll understand why Home Care Assistance Franchise is at the forefront of the senior in-home care industry.

“Being headquartered in Silicon Valley and surrounded by companies like Google and Facebook definitely sets a high standard and gives us access to resources in terms of both people and technology that other senior care companies simply don’t have,” Johnson said.

To get involved in our franchising effort, go to http://www.hcafranchise.com or call Jack Johnson, V.P Franchising at 702-204-1436. Our franchise owners have greatly benefited from Jack Johnson’s experience and abilities to create unparalleled, exclusive territories that are typically the most attractive in senior care. Jack is an avid proponent of integrated marketing tactics with a well balanced mix of branding and direct marketing.

Join Home Care Assistance for our ‘Secrets of Success’ Franchising Webinar on May 17th at 10AM Pacific / 1PM Eastern. Learn more about our unique business model, explore the exciting opportunity in home care and hear about the common questions of prospective franchisees.

Space is limited so register today to reserve your spot. RESERVE YOUR SPOT!

The senior care industry has been named one of America’s fastest growing sectors by CNBC, Fortune and Newsweek. Every day over 4,000 Americans turn 85 years old. These adults have a strong preference of ‘aging in place’ and many have the financial means to do so.

Join Senior Care Franchising Experts, Lily Sarafan and Jack Johnson, to learn:

Why Home Care Assistance weekly client billings are nearly triple the industry average in the multi-billion dollar senior care industry. How Home Care Assistance achieves sustainable, long-term growth with the largest, most lucrative territories in senior care franchising.

Why it takes only 18 clients to achieve Million Dollar Club status (Over half of our locations are in the Million Dollar Club).

About Home Care Assistance franchise owners marketing tools, systems and support that positions them for success.

About how our focus on healthy longevity has changed the industry paradigm, attracting top caregivers and clients eager to pay more for value-added services.

Why our focus on live-in care helps us attract the highest value clients.

How our network revenue has grown 30% year after year.

To get involved in our franchising effort, go to http://www.hcafranchise.com or call Jack Johnson, V.P Franchising at 702-204-1436. Our franchise owners have greatly benefited from Jack Johnson’s experience and abilities to create unparalleled, exclusive territories that are typically the most attractive in senior care. Jack is an avid proponent of integrated marketing tactics with a well balanced mix of branding and direct marketing.

Home Care Assistance is renowned as the leader in high caliber, premier in-home care. Home Care Assistance offers the most strategic business model in the industry. Appealing to entrepreneurs seeking to build a solid business for themselves and their families that will thrive for decades to come, within the fastest-growing market and demographic worldwide.

Our mission at Home Care Assistance is to change the way the world ages.

We provide older adults with quality care that enables them to live happier, healthier lives at home. Our services are distinguished by the caliber of our caregivers, the responsiveness of our staff and our expertise in Live-In care. We embrace a positive, balanced approach to aging centered on the evolving needs of older adults.

Here are the reasons entrepreneurs choose our franchise over any other in senior care:

1. Largest, most lucrative territories in senior care franchising

2. Only 18 clients to achieve Million Dollar Club status

3. Weekly client billings are nearly triple the industry average

4. A focus on live-in care, attracting top caregivers and highest value clients eager to pay more for premiere services

5. Unparalleled level of training and support positions franchise owners for success

Our initial franchise fee is $20,000 for a territory up to 150,000 residents and you will have the opportunity to purchase additional territories at a significant discount, making our franchise fee the most cost-effective per population available!

To learn how to get involved in our franchising effort, go to http://www.hcafranchise.com or call Jack Johnson, V.P Franchising at 702-204-1436. Our franchise owners have greatly benefited from Jack Johnson’s experience and abilities to create unparalleled, exclusive territories that are typically the most attractive in senior care. Jack is an avid proponent of integrated marketing tactics with a well balanced mix of branding and direct marketing and is currently writing a book on the subject.

Home Care Assistance Franchise: Reputable brand. Groundbreaking, high lifestyle-quality service. Operational ease. Unparalleled franchise support. Speed to profitability.

Home Care Assistance offers the most strategic business model in the industry to entrepreneurs seeking to build a solid business for themselves and their families that will thrive for decades to come, within the fastest-growing market and demographic worldwide.

We focus on affluent clients—unlike other agencies who compete for fickle hospital referrals and hourly cases.

We specialize in live-in care at typically $250 or more per day, and easier to manage than hourly cases.

We attract the best caregivers, with the higher wages and better working conditions with live-in care. Our caregivers undergo rigorous screening, thorough background and reference checks and an extremely selective interview process. We only hire one in twenty-five applicants and train every employee in the Balanced Care Method™, which sets us apart from other senior care agencies.

We offer the largest, most lucrative territories, with no more than two locations per most metro areas.

Our business is not referral-dependent, with no quotas for calls or meetings.

We are the most successfully search-engine optimized, advertising-intensive franchise.

We provide centralized, automated scheduling and billing.

Our extensive training program and support for franchisees and caregivers is unparalleled.

Our coordinated advertising and marketing programs provide exceptional brand awareness and a steady flow of qualified leads.

“Based on my careful analysis of the players in this space, Home Care Assistance was hands down the strongest in market development and branding. More important, they did not try to place an artificial cap on my potential earnings. They get it!”
— Home Care Assistance of St. Louis

To learn how to get involved in our franchising effort, go to http://www.hcafranchise.com or call Jack Johnson, V.P Franchising at 702-204-1436.

Revenues for elder care services in the U.S. are expected to increase 6.6 percent per year to $26.4 billion in 2011, according the U.S. Elder Care Services Market, as reported by Reportlinker.com.

Increased health care will be the fastest-growing segment, the report states, driven by the growing number of seniors who want to stay in their homes as long as possible. However, services such as continuing care retirement communities, assisted living facilities, adult day care, companion services and non-medical home care franchise services also will grow as the population ages, its says.

The report presents historical demand data for the years 1996, 2001 and 2006, and forecasts for 2011 and 2016 by service type, provider, payment source and region. The study also considers market environment factors, evaluates company market share, and profiles 39 industry players.

Our pilot office had gross billings of nearly $800,000 in its first year of operations …It now earns over $1,000,000 per month!

Buy a Career with Home Care Assistance, Not a Job – Put simply, we offer a real business opportunity to franchise owners. When you buy a Home Care Assistance franchise, you are not buying a job, but a career. You are buying into a business that is built to grow, for you and your family, for many years to come.

For more information, call Jack Johnson, V.P. Franchising today at 702-204-1436.

Take the first steps to becoming a Home Care Assistance owner today. Envision limitless opportunities in the senior care industry.  Call us today at 702-204-1436.

The Home Care Assistance Franchise organization is seeking veterans and former military personnel to buy their own franchise business. As a veteran, you are one of a select group of motivated and disciplined individuals well suited for small business ownership. Home Care Assistance knows that you will benefit from owning a senior home care franchise. As you explore your post-military career, we are pleased to offer franchise opportunities to veterans who want to succeed.

Why your business will succeed: We have spent a lot of time and energy building what we believe is the best service model in the industry. Our stores consistently perform well and attract more long-term client cases than anyone else. This is why we mandate that each new franchisee and their team take part in a full training session at our headquarters in Palo Alto, California . Here you will meet our founders and the very team that you will be working with on a day to day basis for support.

Learn why Scott Fillingame, a former lieutenant in the Army National Guard, decided that a senior home care franchise was the best fit for him.  Fillingame is the current owner of Home Care Assistance of Houston and Galveston and he gave us his insights on how he started a senior care franchise. Read his story here: Why Veterans Choose Senior Care Franchise.

Why senior home care?

Customers immediately. The aging of the baby boom generation now makes senior citizens—and the pre-seniors who care for them—the fastest growing population of the decade.

Customers tomorrow. North America ’s senior population is expected to double within 30 years and grow for at least the next 50 years.

A much-needed service. Still in its youth, the senior care industry continues to provide a valuable service to an under-served market.

Tapping unprecedented wealth. Having secured tremendous gains in real estate ownership and retirement investments over many prosperous decades, North American seniors are the most affluent generation in history.

Low overhead, with virtually unlimited growth potential. Because your caregivers provide services in their client’s own home, you can employ hundreds of people—paid only for the hours they work—without expanding beyond a simply-staffed office.

Our training is rigorous, challenging, and rewarding. We cover all aspects of the business from selecting the right retail location, creating buzz for your opening, screening and hiring caregivers, attracting clients and achieving as well as sustaining brand dominance in your marketplace.

To learn how to get involved in our franchising effort, go to http://www.hcafranchise.com or call Jack Johnson, V.P Franchising at 702-204-1436.

Entrepreneur.com posted an article by Sarah Max on how Franchise companies are turning “likes” and “tweets” into dollars and cents by going social. Max showcased two food franchises admitting that their stores see an extra 20 to 40 tables because of one last-minute mobile deal shared via Facebook, Foursquare and Twitter.

The past nature of franchising systems, which run counter to the spontaneous spirit of social media, is changing. Franchise companies are starting to pay attention because they realize that social media does impact sales, especially in the senior care franchise market.

A good example is Home Care Assistance – This non-medical home care company has a well designed website that acts as their social media hub with active outposts on Twitter, Facebook, LinkedIn, and YouTube. Home Care Assistance also has a blog where generic articles about wellness, aging, and care giving are updated regularly.

Home Care Assistance adds another flavor of social interacting; training for family caregivers via webinars addressing issues like heart health and how to avoid stress and caregiver burnout.

Here are tips that Max shares in her latest article on how a franchise can become more social online.

1. Start with a plan: posts and tweets should seem fun and spontaneous, but they should be part of a comprehensive social-media strategy. It’s a very free environment, but you also want to make sure the brand is well-represented when you flip the switch,” says Let’s YO’s Casaburi, who also runs Retro Fitness, 82-unit fitness franchise in Colts Neck, N.J.

A good tip from Jason Hennessey, CEO of Everspark Interactive – Think about your target demographic and the best channels for reaching them. “Although Facebook is a no brainer for consumer interaction, also consider Twitter, Pinterest, Foursquare, Tumbler, YouTube and, for business to business, LinkedIn,” adds Hennessey.

2. Decide who has control. Do you have a single Facebook page, or will the franchise allow for franchisee pages?  The right move may depend on the particulars of your brand — for example, the extent to which franchisees already have marketing autonomy or whether promotions are national or regional.

3. Keep it real and keep your profiles fresh and interactive. One way to make sure your pages stay fresh is to create a schedule of franchise contests and specials. If followers use your Facebook page or Twitter handle to pose a question or lodge a complaint, they expect a quick response. Even worse than ignoring a negative content is removing it.

Read the full article here http://www.entrepreneur.com/article/223318.

To learn how to get involved in our franchising effort, go to http://www.hcafranchise.com or call Jack Johnson, V.P Franchising at 702-204-1436.

Take the first steps to becoming a Home Care Assistance owner today. Envision limitlessopportunities in the senior care industry. Call us today at 702-204-1436.